Motion Intelligence was invited to present our technology and value proposition at the 2nd Annual KPMG/Flex Automotive Innovation Summit on Friday, April 20, 2018, at the Flex Innovation Center in San Jose, California.
The morning sessions included presentations by National Automotive Leaders such as Gary Silberg, KPMG LLP; Jim Adler, Managing Director of Toyota AI Ventures; Liz Kerton, Executive Director, Auto Tech Council; Lisa Joy Rosner, CMO, Ontonomo; Dave Barzilai, Co-Founder of Karamba Security; Ravi Puvvala, CEO, Savari; and our very own co-founder CJ Meurell.
After the event, we asked CJ what’s coming down the road for drivers, automakers, and more. Spoiler alert: Companies who innovate on their tech offerings and compatibilities quickly—and with safety in mind—are going to be the leaders. Others will be left behind.
What innovations were presented at the event that left you wowed?
Other than wowing the audience with Motion Intelligence innovations (naturally!) what struck me as compelling were two presentations that discussed the evolving automotive market: “Driving Disruption: Can automotive become high tech faster than high tech can become automotive?” and “How autonomous vehicles will emerge in cities around the world.”
In the first presentation, a compelling argument was made that today’s high-tech companies, such as Amazon, Google, DiDi, Uber, etc., have the technology and capital to surpass GM, Ford and Toyota if these automotive giants don’t evolve and innovate at a faster pace. The second presentation was fascinating. It covered how technology will enable autonomous vehicles to emerge and then integrate, first into cities’ mass-transit systems; next as private-transportation fleet vehicles for intra-city mobility; and third, as privately leased, publicly shared autonomous vehicles.
This last phase means you or I would lease an autonomous vehicle for our private use, and when we are sleeping or otherwise not using it, our autonomous vehicle is rented to others in order to keep the vehicle 100 percent utilized, much like the airline-industry business model.
What priority were safety solutions given at the event? Are automakers asking for them?
The round table discussions, which made up most of the second half of the morning sessions, focused on the safety records of the automotive market and that of autonomous vehicles. There was much discussion around the recent autonomous vehicle accident in Arizona, and whether the technology had failed or the driver-pilot failed by not paying enough attention to what the vehicle was doing at the time.
While automakers have dramatically improved car safety in recent decades, with advancements such as strategically placed air bags and high-tech collision-avoidance systems, other factors have kept the death toll high. Key to the crisis is distracted driving, speeding, and people who still don't use their seat belts.
The National Safety Council estimated that 40,100 people were killed in 2017 accidents, down about 1 percent from its 2016 estimate, but up about 6 percent from 2015. As a society, it has been hard for us to recognize and accept that autonomous vehicles, which have safely traveled millions of miles and caused one reported death, are actually less deadly than human-conducted vehicles, which are responsible for 100-plus deaths on a daily basis. National Highway Traffic Safety Administration has reported that 94 percent of serious crashes are due to poor human choices!
What does Motion Intelligence offer the industry as it trends toward increased connectivity and personalized, in-vehicle smartphone experiences?
Technology enables our vehicles to become a mobile extension of our smart devices, but it also contributes to us being distracted when we should be concentrating on driving. Motion Intelligence’s value proposition is about enabling a safe vehicle by securing the driver’s zone and preventing any distraction caused by smart mobile devices located inside the driver’s zone. Once the driver and driver’s zone are free from smart-mobile device-distraction, our technology enables an “enhanced passenger experience.”
The MI technology detects and precisely locates all passenger smart mobile devices, and then enables directed and personalized navigation, infotainment, and e-commerce services based on passenger seat locations, interests, tastes, age, gender, etc.
One automaker told me that as we move to autonomous vehicles, private vehicle ownership will become less important, however vehicle “brand” experience will become the deciding factor as to which autonomous vehicle you order for a prom date, wedding anniversary dinner or ladies’ night out. The connection and experience between the autonomous vehicle and the passengers’ smart mobile device will be the deciding factor in achieving an “enhanced” passenger experience. In addition to our safety features, Motion Intelligence enables this type of personalized in-vehicle experience.