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NEWS RELEASE — 1 March 2020

2-6, Kohinata 4-chome, Bunkyo-ku, Tokyo 112-006 Japan


Partnering with Motion Intelligence to “Prevent Distracted Driving with Smart Tech”

Mizuho and Motion Intelligence (HQ:CO in USA, CEO:Sue Spradley) are partnering up to provide a solution for preventing distracted driving with smart technology, while also supporting safe driving practices.


1. Background

The number of traffic accidents caused by distracted driving are increasing every year and becoming a social issue. New traffic laws with stricter penalties for distracted driving have been implemented in Tokyo since Dec. 1, 2019. For these reasons, Mizuho has decided to provide services to prevent distracted driving with safety technology, aiming to protect people from traffic accidents and making society safer and more secure.


2. Service Overview

Installing the hardware device in the vehicle and the Evvy app in the smartphone will lock the display of the smartphone while someone is driving. Managers can look at the smartphone usage along with the vehicle location through a dedicated website.


3. Contact Information

Mizuho Co., Inc. Electrical Device Sales Department: Itoda, Sudou, Natsumi TEL:+81 3-3814-5242


Key Features

-App is downloadable from Apple Store and Google Play

-Display will be locked when a vehicle travels faster than 10km/h

-Managers can configure the following items

-Emergency calls (Police/Fire Station)

-Calls to approved contacts (Hands-free with Bluetooth device is required)

-Approved apps

Managers can see the following items through a dedicated website

-The usage status for smart devices

-Rogue device detection

-Various reports

Updated: Aug 18, 2018

Motion Intelligence board member Tim Harden has years of experience working in the world of cell phone carriers. He spent about 12 years in various leadership positions at AT&T as a cap to his varied and successful career in telecommunications.

Harden is currently active in organizations that promote economic development, educational and youth activities. He is Chairman Emeritus of the QuEST Forum Executive Board managing the worldwide quality standard TL 9000 and is a member of Supply Chain 50, which represents a group of the top 50 Fortune 500 Supply Chain professionals from around the world.


We asked Harden to share with us his views on what a technology solution could offer to mobile carriers and service providers.

Based on your time with AT&T, what potential does the type of technology Motion Intelligence has built offer to mobile carriers?

First of all, this technology fits exactly with AT&T’s stated goals of getting mobile users to adhere to the “Don’t Text and Drive” mentality. The relationship between that stated objective and turning off the driver’s hands-on use of the data on their phone is what first attracted me to Motion Intelligence.

The MI technology is unique in its approach, and therefore capable of filling a gap in the marketplace. As to the potential of this technology with the carrier community—it’s a home run with their fleets and mobile technician force. Through mobile sales offerings in their stores, this tech has the potential to also be a home run with mobility customers in general.


What unrecognized opportunities should carriers be looking to this technology for?

This technology has unlimited potential to generate new and recurring revenue from the cars it is deployed in, because it has the ability to isolate each seat in the vehicle. Therefore, the program can offer separate service and product offerings to each of those seats.


How can technology be a part of the solution to smartphone addiction and distracted driving, instead of part of the problem?

Through the isolation of each seat, MI software can provide different but consistent offerings, and support a consistent approach to preventing distracted driving.


So, if I’m the owner of a large fleet, I know that by using this technology I have taken control of one big problem and cost driver—distracted driving. My insurance costs go down because my drivers now have fewer accidents. If I’m a parent, I know that my teen is protected from driving distracted.

Mobile technology becomes the enabler of these improvements.


The technology software gives you the ability to create a win-win-win environment. It’s a great technology that I’m proud to be a part of.

Updated: Aug 18, 2018

Distracted driving is a completely preventable peril that’s impacting drivers of all ages and levels of experience. It accounts for approximately 25 percent of all motor vehicle crash fatalities, with teen drivers being the largest demographic to report being distracted at the time of a fatal collision. For parents, this can be an especially scary statistic as their teenage children get behind the wheel.

It also has real effects on the cost of insurance premiums, which are already highest among teenage drivers.

According to a recent survey of global insurers conducted by insurance telematics company, The Floow, more than one-third of U.S.-based insurers believe that distracted driving will be one of the greatest factors leading to increased insurance premiums over the next two years.


Smartphones aren’t going away—in fact, the “infotainment” options that automakers and smartphone service providers are developing will likely increase the ways our mobile devices relate to our time spent in transit. So how can insurance companies, parents, and drivers stay safe without eliminating the fun, education, and other opportunities for advertisers and users?

We asked our CEO, Susan Spradley, to share how to create what she calls the perfect trifecta between automakers, tech companies and insurance providers that balances opportunity with safety.


How can tech developers, automakers and insurance companies work together for the best outcome for each other, drivers and passengers?


Let’s put it into context: The U.S. is tracking to have a smartphone audience of 236.8 million by next year and there are approximately 222 million licensed drivers in the same space. This degree of overlap requires: 1) automakers who can provide safe “infotainment” interaction by limiting driver interaction with the system; 2) technology companies who can further eliminate “hands-on” use of phones in the driver area; and 3) insurance companies who provide incentives for customers who introduce and use these safety solutions in their daily lives. This is the ultimate trifecta in keeping drivers and passengers safe.


This does not mean that the in-vehicle experience should be boring with zero phone interactions. It means that drivers should be equipped with the necessary tools to focus on the road while passengers are able to enjoy all the infotainment benefits an automaker can provide.


With more teens who own smart mobile devices getting behind the wheel, what reliable safety measures can Motion Intelligence provide?

Motion Intelligence's distracted driving solution is not an “opt-in” or voluntary service that can be turned on and off at will. We don't think it makes sense to choose safety one day and not another. Our product ensures teens are consistently protected every time they climb into the driver seat. Our technology instantly detects all smart devices in the driver-seat area and disables the screen from use (other than voice commands and those apps that a parent or guardian may wish to allow, such as navigation). Many apps on the market provide a way to protect your teen . . . as long as she does not immediately disable the app to text her friends. Our solution provides precise management of a driver's phone screen without the opt-out options that render other measures ineffective.


What has been the current response of insurance providers to distracted driving and what are some ways tech can aid families in keeping premiums as low as possible?


We are pleased to see insurance companies encouraging their customers to take a “no texting” pledge. Some are going further and have provided no texting apps to encourage safe use of smartphones in the car. Unfortunately, the number of distracted driving incidents are continuing to increase, and insurance rates are following suit to cover the costs. Technologies that detect potential distraction and block “hands-on” phone use behind the wheel are, therefore, readily endorsed by most insurance companies.

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© 2020 Driving Management Systems, Inc. (DBA Motion Intelligence)