News Release


COLORADO SPRINGS, CO– MAY 18, 2020 – Motion Intelligence, an emerging leader in distracted-driving prevention technology, today announced the addition of new leadership and depth of experience to its advisory board, who will guide the company into additional markets and ensure product compliance and best practices—two factors unique in the industry.

David Le, VP, General Counsel at Lyft, and Matt Brennan, former Head of Strategy, Enterprise at Apple and now founder of GrowthEngine Consulting, proudly joined the Motion Intelligence board of advisors this spring. Le brings expertise and connections into the growing rideshare and fleet gig economy markets. Brennan provides a link to ensure Apple compliance for all Motion Intelligence products, including its Evvy app that prevents distracted driving currently on the market, and strategic tech-startup advisement. Apple compliance is a must for App Store availability, and Motion Intelligence’s level of compliance and uninterrupted availability in the App Store is unmatched by industry competitors—an advantage Brennan will help the company further strengthen.

Le and Brennan join Tim Harden, former President and CEO of AT&T Supply Chain and Fleet Operations and current Chairman of BeyondEdge Networks; Jerome Webber, former AT&T VP of Global Fleet Operations and current President of Webber Fleet; Lawrence Richenstein, director of multiple venture funding organizations, including New York Angels and Peak Ventures; and John Formisano, former FedEx VP of Global Vehicles.

“I’m proud to be a part of the team helping guide the Motion Intelligence suite of technology solutions. The additional members of the board of advisors strengthens the technology development and access to additional fleet markets—something I’m really excited about,” says Tim Harden, board of advisors member. “The Motion Intelligence Evvy app gives fleet owners the ability to create a win-win-win scenario. Mobile technology becomes the enabler of these improvements, and the more fleets we can get using this technology, the better for their companies and the safer for all drivers on the road.”

Their combined expertise is a clear signal to Motion Intelligence customers and investors of the company’s high-quality performance and increasing large-fleet-market opportunities. The company’s highly qualified board of advisors has joined Motion Intelligence in its quest to use technology to eliminate distracted driving accidents.

Distracted driving accounts for approximately 40% of all motor vehicle crash fatalities,” says Motion Intelligence CEO Sue Spradley. “And, despite a decrease in accidents since 2019, for fleets, the number of accidents is actually on the rise, with distracted driving caused by mobile device distraction one of the leading cited causes. Employers who implement Motion Intelligence will see a reduction in costs associated with accidents, insurance, business loss and brand diminishment. Our Evvy product gives fleets the ability to prevent drivers’ dangerous behavior before it happens.”

The Motion Intelligence Evvy app and its associated signaling device can be seamlessly integrated to enable fleet managers to prevent dangerous distractions caused by mobile devices while enabling drivers to stay safely connected while on the road. Coupled with the Motion IQ dashboard and reporting infrastructure, fleets can readily review and manage drivers’ device activity while on the road. Motion Intelligence is the only distracted-driving solution on the market that can detect unauthorized, or “rogue,” devices, meaning no device can be used dangerously while driving without a report being sent to a fleet manager on the Motion IQ dashboard.

Currently, Evvy is available and has active users in the United States, Australia and Japan. In the future, Motion Intelligence will release versions of the Evvy app for the general consumer market beyond fleet lines.

About Motion Intelligence: Motion Intelligence is a SaaS-based B2B technology company founded in 2014 and headquartered in Colorado Springs, Colorado. Motion Intelligence’s Evvy app-based technology detects and manages mobile devices inside a vehicle. Authorized devices are managed according to user preference or, in the case of fleets and rideshares, company policy, thereby greatly reducing the risk of dangerous distracted driving while still allowing safe driver connectivity. All Motion Intelligence products are trademarked and secured by a comprehensive patent portfolio.

Discover all Motion Intelligence has to offer:

Motion Intelligence Contact:

Jennifer Kongs


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NEWS RELEASE — 1 March 2020

2-6, Kohinata 4-chome, Bunkyo-ku, Tokyo 112-006 Japan

Partnering with Motion Intelligence to “Prevent Distracted Driving with Smart Tech”

Mizuho and Motion Intelligence (HQ:CO in USA, CEO:Sue Spradley) are partnering up to provide a solution for preventing distracted driving with smart technology, while also supporting safe driving practices.

1. Background

The number of traffic accidents caused by distracted driving are increasing every year and becoming a social issue. New traffic laws with stricter penalties for distracted driving have been implemented in Tokyo since Dec. 1, 2019. For these reasons, Mizuho has decided to provide services to prevent distracted driving with safety technology, aiming to protect people from traffic accidents and making society safer and more secure.

2. Service Overview

Installing the hardware device in the vehicle and the Evvy app in the smartphone will lock the display of the smartphone while someone is driving. Managers can look at the smartphone usage along with the vehicle location through a dedicated website.

3. Contact Information

Mizuho Co., Inc. Electrical Device Sales Department: Itoda, Sudou, Natsumi TEL:+81 3-3814-5242

Key Features

-App is downloadable from Apple Store and Google Play

-Display will be locked when a vehicle travels faster than 10km/h

-Managers can configure the following items

-Emergency calls (Police/Fire Station)

-Calls to approved contacts (Hands-free with Bluetooth device is required)

-Approved apps

Managers can see the following items through a dedicated website

-The usage status for smart devices

-Rogue device detection

-Various reports

Updated: Aug 18, 2018

Motion Intelligence board member Tim Harden has years of experience working in the world of cell phone carriers. He spent about 12 years in various leadership positions at AT&T as a cap to his varied and successful career in telecommunications.

Harden is currently active in organizations that promote economic development, educational and youth activities. He is Chairman Emeritus of the QuEST Forum Executive Board managing the worldwide quality standard TL 9000 and is a member of Supply Chain 50, which represents a group of the top 50 Fortune 500 Supply Chain professionals from around the world.

We asked Harden to share with us his views on what a technology solution could offer to mobile carriers and service providers.

Based on your time with AT&T, what potential does the type of technology Motion Intelligence has built offer to mobile carriers?

First of all, this technology fits exactly with AT&T’s stated goals of getting mobile users to adhere to the “Don’t Text and Drive” mentality. The relationship between that stated objective and turning off the driver’s hands-on use of the data on their phone is what first attracted me to Motion Intelligence.

The MI technology is unique in its approach, and therefore capable of filling a gap in the marketplace. As to the potential of this technology with the carrier community—it’s a home run with their fleets and mobile technician force. Through mobile sales offerings in their stores, this tech has the potential to also be a home run with mobility customers in general.

What unrecognized opportunities should carriers be looking to this technology for?

This technology has unlimited potential to generate new and recurring revenue from the cars it is deployed in, because it has the ability to isolate each seat in the vehicle. Therefore, the program can offer separate service and product offerings to each of those seats.

How can technology be a part of the solution to smartphone addiction and distracted driving, instead of part of the problem?

Through the isolation of each seat, MI software can provide different but consistent offerings, and support a consistent approach to preventing distracted driving.

So, if I’m the owner of a large fleet, I know that by using this technology I have taken control of one big problem and cost driver—distracted driving. My insurance costs go down because my drivers now have fewer accidents. If I’m a parent, I know that my teen is protected from driving distracted.

Mobile technology becomes the enabler of these improvements.

The technology software gives you the ability to create a win-win-win environment. It’s a great technology that I’m proud to be a part of.

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© 2020 Driving Management Systems, Inc. (DBA Motion Intelligence)